Typography

G. Typefaces and Embellishments Designed by Will H. Bradley (Arranged chronologically by release.)

G1

Downing

Drawn for an ad for the Brown Folding Machine Company, f.a. Inland Printer, Dec, 1891. Specimens within the ad show solid, outline/shadowed and spotted two-color-fill versions.

Downing typeface designed by Will Bradley

G2

Bradley Unnamed

“A Suggestion for Typefounders. New letter design, invented and drawn by Will H. Bradley, especially for ‘The Inland Printer,’” f.a. Inland Printer, Sep, 1892.

G3

Bradley Series

Drawn as part of the cover design for the 1894 Christmas number of Inland Printer, licensed to American Type Founders, 1895.

The Bradley Series typeface

G4

Bradley Series Italic

Italic version of Bradley Series, issued by American Type Founders, 1895.

Bradley Series Italic typeface font designed by Will H. Bradley

G5

Bradley Extended

A wider version of the Bradley Series by American Type Founders, 1895.

Bradley Series Extended font

G6

Bradley Outline

In 1895, an outline version which registered with Bradley Series, and a set of ornate initial caps (Bradley Initials), were added to the Bradley Series by American Type Founders.

G7

Bradley Initials

A companion set of ornate initial caps, added to the Bradley Series by American Type Founders, 1895.

Bradley Initials font

G8

Ihlenburg

The Germanic-language version of Bradley Series, issued by ATF, included alternate characters and ligatures, 1895.

G9

Ihlenburg Italic

The Germanic-language version of Bradley Series Italic, issued by ATF, included alternate characters and ligatures, 1895.

G10

Priory Black

Said to have been designed by Bradley, this face is derived from an 1870s version (both based on William Caslon’s ‘Caslon Text’ of 1734), and cut by 1898 or earlier by Amercian Type Founders. In 1904, ATF introduced a modernized version called ‘Cloister Black’ (or ‘Cloister Text’), designed by Joseph W. Phinney or Morris F. Benton.

G11

Bradley Roman

Originally drawn in 1901 when Bradley was writing his childrens’ book, Peter Poodle, Toymaker to the King. In 1905, they were cut by ATF as private types. A special casting was made for the book, published in Oct 1906 by Dodd, Mead & Company. Thus, they were later known as the ‘Peter Poodle’ types.

G12

Bradley Italic

Drawn in 1901, known as the ‘Peter Poodle’ types.

G13

Wayside

Not designed, but commissioned in 1902, by Bradley for a prospectus for Ladies Home Journal. J.W. Finney at the Boston branch of ATF made a special casting of a typeface not then on the market, “which was to be called Wayside,” in honor of his then-highly-regarded Wayside Press.

G14

Antique Bold

Co-designed in 1904 with J.W. Finney and Morris Fuller Benton at ATF.

G15

Bewick Roman

Designed for ATF in 1904, patented by Will H. Bradley 11 Apr 1905. This typeface was named for the engraver Thomas Bewick (1753-1828).

Bradley font Bewick Roman

G16

Chap-Book Cuts

Designed in 1904, based on the chapbook cuts of Joseph Crawhall.

G17

Chap-Book Borders

Designed in 1904. Also known as the Chap-Book Arabesques.

G18

Chap-Book Directors

Designed in 1904.

Chapbook Directors typeface font designed by Will H. Bradley

G19

Chap-Book Guidons

Unique brackets, braces, and alinea/pilcrows (paragraph glyphs) designed in 1904 to be used with Bradley’s Bewick Roman font and Chap-Book Cuts.

Bradley font Chapbook Guidons

G20

Missal Initials

Will Bradley designed this uppercase Lombardic-style typeface from fifteenth century sources in 1904, and patented the font 28 Feb 1905.

Missal Initials typeface font

G21

Mission Toys Ornaments

Mission Toys ‘page embellishments’ were designed in 1904 for American Type Founders Company. Originally cast in three point-sizes, each character also came with an accompanying color block for two-color printing applications.

A65.3 Chap Book Nov 1904 Mission Toys (G21) listing

G22

Wayside Borders

Designed in 1904.

G23

Wayside Ornaments

A set of ornaments designed in 1904 by Bradley as companions to his Wayside Borders.

G24

Cloister Initials

Designed in 1905.

G25

Cloister Borders

Designed in 1905.

G26

Indian Borders

Designed before 1908.

Bradley Indian Borders typeface font

G27

Vanity Initials

A set of initials and swashes designed in 1922 for headings in Hearst’s International magazine, when he was its art director, and later sold by American Type Founders.

1922 Vanity Initials typeface font

G28

Bradley Ultra Modern Initials

Initials designed in 1934 by Bradley and released by American Type Founders.

Bradley Ultra Modern Initials typeface font

G29

Bradley Combination Ornaments

Originally drawn in 1952 by Will Bradley for Steve Watts, type merchandising director of the American Type Founders Company. Produced in 1953 to be mixed and matched in different compositions, Bradley Combination Ornaments came with nine designs, two of which had left and right variations.

Bradley Combination Ornaments typeface font

 

Citation: Lindsay, Martin S. Typography. Website: WillBradley.com. Accessed 19 Jan 2021, <https://willbradley.com/work/typography/>. Bibliography. References.