G. Typeface designs by Will H. Bradley

G 1 Downing
Drawn for an ad for the Brown Folding Machine Company, f.a. Inland Printer, Dec, 1891. Specimens within the ad show solid, outline/shadowed and spotted two-color-fill versions.

Downing typeface designed by Will Bradley

G 2 Bradley Unnamed
“A Suggestion for Typefounders. New letter design, invented and drawn by Will H. Bradley, especially for ‘The Inland Printer,’” f.a. Inland Printer, Sep, 1892.

Bradley Unnamed font

G 3 Bradley Series
Drawn as part of the cover design for the 1894 Christmas number of Inland Printer, licensed to American Type Founders, 1895.

The Bradley Series

G 4 Bradley Series Italic
Italic version of Bradley Series, issued by American Type Founders, 1895.

Bradley Series Italic typeface font designed by Will H. Bradley

G5 Bradley Extended
A wider version of the Bradley Series by American Type Founders, 1895.

Bradley Series Extended font

G6 Bradley Outline.
In 1895, an outline version which registered with Bradley Series, and a set of ornate initial caps (Bradley Initials), were added to the Bradley Series by American Type Founders.

Bradley Outline font

G7 Bradley Initials
A companion set of ornate initial caps, added to the Bradley Series by American Type Founders, 1895.

Bradley Initials font

G8 Ihlenburg
The Germanic-language version of Bradley Series, issued by ATF, included alternate characters and ligatures, 1895.
G9 Ihlenburg Italic
The Germanic-language version of Bradley Series Italic, issued by ATF, included alternate characters and ligatures, 1895.
G10 Priory Black
Said to have been designed by Bradley, this face is derived from an 1870s version (both based on William Caslon’s ‘Caslon Text’ of 1734), and cut by 1898 or earlier by Amercian Type Founders. In 1904, ATF introduced a modernized version called ‘Cloister Black’ (or ‘Cloister Text’), designed by Joseph W. Phinney or Morris F. Benton.
1899 Wayside Ornaments
A set of ornaments designed by Bradley as companions to his Wayside Borders.
1901 Bradley Roman, Bradley Italic
Originally drawn in 1901 when Bradley was writing his childrens’ book, Peter Poodle, Toymaker to the King. In 1905, they were cut by ATF as private types. A special casting was made for the book, published in Oct 1906 by Dodd, Mead & Company. Thus, they were later known as the ‘Peter Poodle’ types.
1902 Wayside
Not designed, but commissioned, by Bradley for a prospectus for Ladies Home Journal. J.W. Finney at the Boston branch of ATF made a special casting of a typeface not then on the market, “which was to be called Wayside,” in honor of his then-highly-regarded Wayside Press.
1904 Antique Bold
Co-designed with J.W. Finney and Morris Fuller Benton at ATF.
1904 Bewick Roman
Designed for ATF, patented by Will H. Bradley 11 Apr 1905.
Bradley font Bewick Roman
1904 Chap-Book Cuts
1904 Chap-Book Borders
Also known as the Chap-Book Arabesques.
1904 Chap-Book Directors

Chapbook Directors typeface font designed by Will H. Bradley

1904 Chap-Book Guidons

Bradley font Chapbook Guidons

1904 Missal Initials
Will Bradley designed this uppercase Lombardic-style typeface from fifteenth century sources, and patented the font 28 Feb 1905.
1904 Mission Toys Ornaments
Mission Toys “page embellishments” were designed in 1904 for American Type Founders Company. Originally cast in three point-sizes, each character also came with an accompanying color block for two-color printing applications.


1904 Wayside Ornaments
1905 Cloister Borders
1905 Cloister Initials
Before 1908 Indian Borders


1922 Vanity Initials
A set of initials and swashes designed for headings in Hearst’s International magazine, when he was its art director, and later sold by American Type Founders.

1922 Vanity Initials

1934 Bradley Ultra Modern Initials
Initials designed by Bradley and released by American Type Founders.

Bradley Ultra Modern Initials typeface font

1953 Bradley Combination Ornaments
Originally drawn in 1952 by Will Bradley for Steve Watts, type merchandising director of the American Type Founders Company. Designed to be mixed and matched in different compositions, Bradley Combination Ornaments came with nine designs, two of which had left and right variations.



Citation: Lindsay, Martin S. Typography. Website: WillBradley.com. Accessed 18 Jan 2020, <https://willbradley.com/work/typography/>. Bibliography. References.